Bandwix
Full brand strategy and visual identity for a hospitality SaaS platform. From positioning and messaging to a complete identity system built to scale.
Year
2024
Service
Brand Strategy & Identity
Category
SaaS / Hospitality
Tool
Illustrator, Photoshop, Figma
Bandwix needed more than a logo, they needed a brand that could communicate trust to hotel operators and hospitality professionals. I built the entire brand from strategy through execution: positioning, visual identity, typography system, color architecture, and usage guidelines. The result is a brand system that works across digital product, marketing, and sales materials without needing a designer in the room for every decision.
Strategy first. Positioning, messaging, personas, tone of voice. Then identity: every visual decision rooted in the modular philosophy BandWix brings to every client engagement. A modular grid system that visually mirrors how BandWix builds. A logomark where two forward slashes form a B, tech identity built into the mark itself.
BandWix now has a brand that matches the business behind it. They know who they are speaking to, what they stand for, and how to show up with consistency across every touchpoint. Not just a better-looking company: a brand that works as hard as they do.
