Next AI Tool
Visual identity system for an AI and SaaS research platform. Built to hold the brand's ambition as it grows from content platform to full-service intelligence resource.
Year
2024
Service
Brand Identity
Category
Technology / AI
Tool
Illustrator, Photoshop, Figma
NextAiTools is an AI and SaaS research platform built for the people actually making product decisions. They review, analyze, and break down the tools that matter. So you don't waste time on the ones that don't.
The client had a strong founding instinct but had not yet formalized their positioning. The design process ran parallel to the brand strategy work, requiring both to inform each other rather than one preceding the other.
Rather than waiting for complete strategic clarity, I initiated a discovery process to surface the brand's core tension, audience, and voice, then used those findings to pressure-test every design decision from the logo mark through to the color system and typography choices.
The outcome is a full visual identity system with a coherent strategic backbone: logo, color, typography, messaging architecture, and brand personality, ready for deployment across digital and physical touchpoints.
