Dusty Vision
Brand identity for an efficient toilet paper holder brand. A distinctive drawer-style design that stands apart from competitors in the home improvement space.
Year
2023
Service
Brand Identity
Category
Home Improvement / DTC
Tool
Illustrator, Photoshop
Dusty Vision is an efficient toilet paper holder that offers a distinctive storage solution. A drawer-style design setting it apart from the prevailing lid-style approach in the market. The goal was to establish Dusty Vision as a prominent brand in the home improvement niche.
The presented solution offers a modern and distinctive aesthetic that effortlessly captivates attention. The symbol seamlessly combines the letter D from Dusty with an open drawer-inspired box, elegantly representing a toilet paper holder with storage. This refined composition exudes sophistication and sets the brand apart from anything else in the category.
The visual identity was built to feel clean, modern, and premium: the qualities the product itself embodies. Every element, from the color palette to the typography system, was designed to communicate innovation in a category that rarely gets thoughtful branding attention. The result is a brand that looks as considered as the product engineering behind it.
